Marketing leadership on retainer.

Marketing tied to a business objective, run by one person who owns the outcome. For established firms with a clear goal and nobody whose job is marketing.

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The business objectiveon track

Your number, not posts published

Perception

Infrastructure

Internal alignment

Three pieces of work, one measure of success

Sound familiar?

You have a clear goal: a new service line, a new market, growth after acquisitions. What you don't have is a marketing function, structure or process to get there.

01Content is reactive, and approvals are slow

02Nobody's job is marketing

03Enquiries land in a shared inbox with no follow up

04The website doesn't set you apart

Three connected pieces

Done separately, each of these fails. Done together, they move the number.

Perception

The right client should land somewhere that looks and reads like it was built for them. Website, positioning and content that address the client, not describe the firm.

Infrastructure

Enquiries captured, owned, followed up and measured. Without this, nothing can be judged. It also builds the evidence for bigger decisions like CRM, so you choose on data, not demos.

Internal alignment

The part most providers leave out. Shared language, shared structure and an agreed way of describing who the business is for. Internal work, before it is ever external.

How I work

Four principles I bring to every engagement.

Discovery before advice

I don't diagnose without seeing the patient. Meetings, reading what exists, talking to people across the business. Most of the value comes from the thinking between meetings.

Everything written down, scoped and dated

If it is written down, it gets done.

One point of contact

I run the projects and manage the delivery team of copywriters, designers and developers. You deal with me, not third parties.

I will challenge you

Better to raise something uncomfortable early than deliver work built on an untested assumption.

A NOTE ON BACKGROUND

I spent 20 years as a professional musician. No fear of the blank page, and a habit of trying things several ways before we agree the way forward.

What's included

A menu, not a bundle. Not everything starts at once; we pick what moves your objective first.

01Strategy and positioning

Ideal client profile for the target audienceWhat you can credibly claim that competitors cannotCompetitor and market reviewHow the core business and a new ambition coexist

02Content and activation

Quarterly content strategy and calendarCase studies and client testimonialsPartner and team profilesLead magnets, such as white papersLinkedIn strategy, firm and individualNewsletter strategy and list growthProposal and pitch documents

03Website and digital

Structure and information architectureClient-focused rewritingSector landing pagesFull rebuild by the DMIC development teamAnalytics, tracking and conversion measurement

04Systems, CRM and AI

Enquiry capture into a system, not a mailboxLead routing, ownership and follow upCRM research, scoping and rollout planningCross-referral tracking across teamsAI-assisted monitoring against your own data

05Internal

Marketing committee structure and cadenceShared language and messaging frameworkFacilitated workshops: World Café, repertory gridOnboarding approach for future acquisitions

How an engagement runs

Heavier at the start while I learn the business, lighter once the foundations are in place.

Phase one · first three months

Discovery and foundations

A written marketing and positioning plan tied to the objective, a content calendar, website recommendations, an enquiry capture process, a marketing committee structure, and a clear view of what exists and what is missing.

Phase two · ongoing

Retained support

Level of involvement reviewed against what phase one finds. The expectation is that it reduces once the foundations are in place.

Alongside · scoped separately

Projects

Website rebuilds, CRM builds and workshops are quoted individually: fixed price, fixed scope, with dates. The price does not move unless the scope does.

Retainer reviewed after the first quarter. Third party costs passed through at cost and agreed in advance.

Why this works

Business objective first, marketing second

One accountable lead managing a vetted delivery team

CRM and AI planning built into the retainer, not an upsell

Internal alignment treated as real work, not an afterthought

A former Chief Innovation Officer who built a company's CRM and operations platform Read the case study →

Every engagement starts with a conversation. No diagnosis before discovery.

Book a discovery conversation